Drivers of the Nissan Leaf are known to be very proud of their electric vehicles. We wanted to harness this enthusiasm with an event for owners in San Francisco and LA. By doing so, we were also able to attract potential buyers to take test drives and take home event specific promos.
Agency: TBWA\Chiat\Day | Copywriter: Jeff O’Keefe | Creative Directors: Tito Melega, Karl Dunn
