creative director : art director

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A belated trip to Japan

I finally got to take a trip back to Japan to see my friends and family. It's been  years since I've seen them, due to the pandemic. But it was all worth it - seeing their beaming, healthy faces was such a relief. So grateful for this precious time with my loved ones.

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Recognizable LogoMarks

As I wandered through the vibrant streets of Tokyo, I found myself surrounded by a sea of flashy store signs and digital billboards, each clamoring for my attention. But amidst the cacophony of brands vying for my gaze, a sleek and minimalistic graphic caught my eye - a sleek, minimalistic logomark of a black cat on the side of a truck. This kitty isn't just any feline, it's the iconic logo for Kuroneko Yamato Express Shipping, a company that's been known for this logomark for decades. So recognizable in Japan, they don't even need to include their name on the side of their truck.

This got me thinking, which other global brands can be recognized without their logotype? Apple, Target, Starbucks, and Nike easily come to mind, but what about others? Let me know in the comments below! 

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